Website Maintenance Strategies – Keeping Your Website Up to Date
Whether you use a meta tag asking Google and other search engines often return to your site, the fact is that Google will always follow up on it somehow, so you should keep your site updated. There are different strategies you can use the most obvious is your news page. Easier said than done if you do not d'un real "news" page itself, or is there nothing to report. Then think about other areas of your site that could use a fresh look. Business services or biographical information, contact information, … they probably all had a sort of last change, so make sure the fluid and constantly changing. The thing most people do not realize is that Google really knows everything. They are able to detect duplicate content, so that even minor changes would be noticed. It may not be essential for visitors, but these small changes make a difference in the eyes of the Almighty G.
The visitors, such as blogs, because info candy. Google keeps a blog, because it adds a lot more content to their self-robot to navigate, find the necessary information. But the best part is that it is easy to stray off topic (which is easier to create a lot of extra content), which visitors can forgive. Example. Let's say you're a hairdresser. You might think it seems silly to write a blog experience, particularly in hair product that you sell, or maybe some adventure was visiting another city, away from the Salon, but in the end it's all relevant. Think about how your "dear diary". It gives you the opportunity to sound out a series of vague topics, while maintaining the freshness of your site in the eyes of Google. Ideally, if you've worked with some blogs are good.
I hope you're still on good terms with your web designer. I myself am a developer actually had a lot of customers sites that designers of other facts, as they have never been able to respond quickly to customer needs. (I guess not everyone is made for multitasking.) But if they do a good job, tell them to do regular updates and possibly building a blog or not. Perhaps the difference in whether Google decides to call you back for a second date.